After five years of talking about it, my husband and I opened our own CrossFit gym earlier this year. We started working on our plan early in 2013 and officially opened our doors in March of 2014.
Since then, we’ve spent a lot of time, blood, sweat, and tears trying to make it successful. A large part of that involves marketing, networking, and promoting the gym in numerous ways.
As owners of the gym, our appearance is one way in which marketing gets accomplished. As much as we’d like for people to join the gym simply because they want to get fitter, healthier, stronger, or faster, most people really just want to look better naked. And we can’t really blame them. That’s why we started CrossFit, too.
And while I feel like I’ve never looked better physically, my current physical shape isn’t everyone’s cup of tea. In fact, I’d venture to say that I’m what a whole lot of women in our area and probably in America would classify as “bulky.” My husband and I laugh about this because compared to the professional CrossFitters, I’m a shrimp. But at 5’4” and 135-140lbs, I am bigger than what most women think of when they envision their “perfect” body.
Read the whole article at Breaking Muscle.